Owner - Complete control of the DAM and Brand.
Super User - Responsible for inviting users, uploading templates, approving any assets. This role is required to access Shopify/Merchandiser Studio.
User - Can utilize templates, designs, and download assets from shared collections. They also have the ability to perform transformations such as cropping, badging, and background removal/colorization. If permitted, they can share templates and assets with external users.
DAM User - Access to shared Collections Assets to download and share with external users if permitted. Transform tool for Assets is available.
Brand User - Use Templates from shared collections and be able to create Designs.
Contributor - This role is limited to uploading assets for approval purposes only. Contributors can submit assets to be reviewed and approved by users with higher privileges.
DAM Lite - Can access and download assets from shared collections. However, they don't have access to the transform tool and asset sharing.
For the count of Super Users, Users and DAM Lite on your plan limits:
Super User consist in: Owners + Super Users.
User consist in: Users + DAM User + Brand User + Contributor.
Lite User consist in: DAM Lite.